World Chase Tag is one of the fastest-growing emerging sports globally, with millions of social media views and an expanding international community.

The challenge was to introduce this format in Spain for the first time—and go beyond competition: create an official exhibition that could connect with general audiences, showcase its potential as an urban spectacle, and position it as an attractive discipline for cities, brands, and digital audiences.

We produced the first official World Chase Tag exhibition in Spain, held in Mijas, featuring top international athletes and parkour specialists.

We designed an experiential event around the official World Chase Tag quad, integrating it into an urban environment and turning the action into a dynamic, visually striking, and easy-to-follow spectacle.

The exhibition combined sport, entertainment, and digital content, connecting with new audiences and generating strong media and social impact, with a live broadcast to over 20 countries.