We create experiences without limits,

that last in memory

We are the evolution of the World of sports and entertainment.
We change the way we live it, share it and above all FEEL IT!
We believe in the social experience as a differential element for brands to connect with fans.

If you want to be the first… B3!
Extreme Sports Biking
Snowboarding

In B3 we have more than 20 years being a reference in the world of sports and leisure, organizing international competitions and events with the largest companies in the world of entertainment.

Enthusiasts and Professionals

Our Team

Finuco Martinez
Finuco Martinez
CEO B3

«I am currently leading a project where my two great passions, sports and events, merge.”

Professional climber.
More than 30 years linked to the climbing world in different facets.
Founder of Top30.
Founder of Deep Eyes.
Designer of Trangoworld Boulder clothing line.
Creator of Street Games.
Creator and director of Redbull Creepers.

Sergio Pastor
Sergio Pastor
Member of Spain Climbing Team
Nacho Sanchez
Nacho Sanchez
@nacho_boulder
Professional Climber
Fran Blanco
Fran Blanco
Professional climber and firefighter
Alan Rubio
Alan Rubio
Routesetter at Sharma Climbing Gym Madrid
Eduardo Cutino
Eduardo Cutino
Events organizer
Social networks.
Triana Martinez
Triana Martinez
Athlete relations and communication
Nico Abad
Nico Abad
Sports journalist
Spiker
Sara Casado
Sara Casado
Marketing
International brands

The photographs shown on this website have been provided by @carrascosa and @diegomartinez