Sportainment

The new era of sports and entertainment.


We combine passion, excitement, and creativity to create unique experiences that surprise and connect—whether on the streets, on social media, or in innovative spaces.

The world has changed, and nothing is the same as before. Emerging sports and cultural trends are capturing the attention of new generations, transforming the way they connect, have fun, and experience every moment. At SPORTAINMENT, we make these connections unforgettable.

FINUCO MARTÍNEZ


Co-founder & CEO of B3

«I currently lead a project that brings together my two great passions: sports and events.».

With over 30 years of international experience, Finuco has become the driving force behind a team passionate about challenges and creating unique, innovative events.

A veteran professional climber, he sets no limits. Among his recent achievements is the creation of Red Bull Creepers, a groundbreaking event that has left its mark on the sports world.

And this is just the beginning
There’s still a long way to go.