To imagine a climbing event where buildings become the competition wall.

The challenge was ambitious: to activate a small municipality, attract an audience, and generate a real impact on the territory.

It was necessary to take climbing out of its natural habitat, integrate it into a historic setting like Potes, and demonstrate that urban sport could become a driver of visibility, tourism, and local revitalization.

At B3, we designed and produced an urban climbing competition in the heart of Potes, transforming public spaces into a unique sports arena.

The event has become an annual benchmark, bringing together over 250 climbers each edition, with both national and international participants, and attracting thousands of spectators who fill the streets throughout the weekend.

The competition generates broad media coverage and has a direct impact on tourism and local commerce, positioning Potes as a national reference for urban climbing.