Since 2021, FEDME has focused on promoting Speed and Bouldering, disciplines that are rapidly growing in Spain.

The challenge went beyond organizing an official competition:

Take climbing to the streets, turn it into an event that connects with general audiences, and show that a federative competition could become a major city event, appealing to institutions, brands, and mass audiences.

We took on the full organization of the Spanish Climbing Cup, leveraging over 30 years of experience in high-level competitions.

We designed a winning format that combines elite sport with urban spectacle:

• Competitions held in plazas and iconic city spaces.
• Transformation of public spaces into vibrant sports arenas.
• Technical, audiovisual, and experiential production that turns each event into true Sportainment, amplified on television and social media.