Parkour dominates urban culture and social media, but official competitions had low participation and limited recognition as a sport.

Integrated into the Royal Spanish Gymnastics Federation, parkour is an emerging sport with huge potential among new generations.

The challenge was clear: grow it and professionalize it.

We took the Spanish Parkour Championship to the streets and turned it into a true Sportainment event.

We deployed top-level production, installing a professional circuit previously used in the World Cup in Bulgaria, where the Speed and Freerunning disciplines were contested.

The result: over 300 athletes participated, a large audience attended, and the event achieved massive media impact across traditional outlets and social media.