DØDS (Death Diving) is one of the fastest-growing extreme sports in the world, with over 500 million views on TikTok and official presence in only 11 cities globally.

El desafío era claro: introducir por primera vez esta disciplina en España sin perder su esencia.

Un deporte radical, visual y viral, pero a la vez seguro, profesional y atractivo para público, medios e instituciones.

In 2024, we brought DØDS to Gijón, making it one of the six official stops on the world circuit.

The event brought together top international athletes, with a structure designed specifically for the DØDS format and production aimed at maximizing visual and media impact.

The result: high public attendance, broad media coverage, and strong social media reach, putting Gijón and Spain on the global Death Diving map.