🚨 Today, dozens of news in digital and physical media echo a great news that we have been working for more than a year to make it come true. And it has finally arrived! 👏🤩
Cervezas Victoria, the same company that was behind the success of the WPT and that internationalized padel during the ten years of the Circuit (2014-2023), has reached an agreement with the Royal Spanish Tennis Federation to promote the first national pickleball circuit in Spain. 🙌🎾
This alliance comes after the success of the Spanish Pickleball Cup held in Madrid last September, the finals of which took place on impressive courts with bleachers in the Plaza de España, sponsored by Cervezas Victoria and other key companies in the sector. 🍻✨
Although the possibility of Damm getting involved in the world of pickleball was already sensed, today it’s official! The agreement was just sealed in November, and the commitment is long-term: nine years of collaboration, until 2033! 🚀💥
This is just the beginning of a new stage for pickleball in Spain. We are living a unique moment that will mark the future of this sport! 🙌🎉
