Bringing a Lead Climbing World Cup to Spain for the first time posed a dual challenge: meet the highest international sports standards and make the competition appealing to audiences, media, and brands.

The goal was clear: take elite climbing out of the sports arena and bring it to the heart of the city. Turn it into Sportainment.

 We produced the IFSC Climbing World Cup, integrating the competition into an iconic urban setting, with IFSC-approved production and a show-staged design built for spectacle.

The event brought together over 150 international climbers from 30 countries, including finalists and Olympic medalists, and was broadcast live worldwide on Eurosport.

More than 45,000 people experienced the competition in the city, while the event reached global audiences through streaming and specialized media, positioning Madrid as an international reference on the IFSC calendar.